The past year of 2017 was a year of laser television explosion. Both sales and market attention have been significantly improved. However, as an emerging industry, the current laser TV market as a whole is still slightly messy, especially in terms of price, which are all monochromatic laser light source products. Prices range from 9998 yuan to 79,999 yuan, which is a difference of eight times. Just because of the difference in resolution, can the price differ so badly? Ordinary consumers are even more confused. They themselves know very little about the emerging product of laser television. Even if they see such a large price gap, they do not know what to choose.
Positioning different price differences The reason why the price difference between laser televisions is so great is that, besides the difference of the product hardware itself, one of the reasons for the different positioning of manufacturers is product positioning. At present, the manufacturers of laser televisions mainly include the three major camps of television brands, traditional projector manufacturers, and Internet companies. The three camps have different understandings and understandings of laser televisions, and thus have caused huge price differences.
There is little space for multiple restrictions on price drop. Friends predicted that the price of entry-level laser TVs will drop to around RMB 5,000 in 2018. This view is not supported by Xiaobian, for three reasons. The first is cost considerations. The price of laser television chips, light sources, and other core components is very expensive. If you count other costs, there is actually not much profit for TVs that cost 10,000 yuan. Moreover, we must also consider the interests of dealers.
The second problem is the market volume. Although the sales volume of laser TVs has increased tremendously, the overall volume is still not large enough. The increase in sales volume will prompt more manufacturers to join the war to make the market more fierce, and fierce competition will inevitably lead to a drop in product prices. In addition, after the sales increase, the cost of the product will naturally decrease. However, the current laser TV market does not have such conditions, so a sharp drop in the short term is not realistic. According to Xiao Bian, it will take at least 2 to 3 years to see this process.
The characteristics of laser television itself have also limited his development. As we all know, Baihe large screen can indeed bring more immersive experience, but today's housing prices are exceedingly high, many small-sized families do not have the space to accommodate hundreds of large screens.
Xiao Bian thinks that in 2018, the laser TV market will develop in a more standard direction, and product prices will form the three major market levels of high, middle and entry.
First, the entry-level market, this type of laser television uses a monochrome laser source, 1080P resolution. The product is aimed at 65-inch LCD TVs, hoping to seize the market share.
The mid-range laser TV market is aimed at users with special needs. Such users are not particularly sensitive to the price of the product, and pay more attention to the actual experience.
In the high-end market, there is no doubt that the local tyrants are exclusive, 4K with two-color or even three-color laser light source is a must, and Xiaobian think that the screen of this kind of product will not be limited to 100 å‹, 120 å‹ or even 150 å‹ will become high-end laser TV standard.
Summing up the price is always the thing that users are most concerned about. The current laser TV market price system is slightly messy, which has brought great trouble to the friends who do not understand laser TV. But in the early days of market development, these are also difficult to avoid. With the passage of time and the development of the market in the future, the laser television industry will be more standardized and the products will also show clear three levels.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Positioning different price differences The reason why the price difference between laser televisions is so great is that, besides the difference of the product hardware itself, one of the reasons for the different positioning of manufacturers is product positioning. At present, the manufacturers of laser televisions mainly include the three major camps of television brands, traditional projector manufacturers, and Internet companies. The three camps have different understandings and understandings of laser televisions, and thus have caused huge price differences.
There is little space for multiple restrictions on price drop. Friends predicted that the price of entry-level laser TVs will drop to around RMB 5,000 in 2018. This view is not supported by Xiaobian, for three reasons. The first is cost considerations. The price of laser television chips, light sources, and other core components is very expensive. If you count other costs, there is actually not much profit for TVs that cost 10,000 yuan. Moreover, we must also consider the interests of dealers.
The second problem is the market volume. Although the sales volume of laser TVs has increased tremendously, the overall volume is still not large enough. The increase in sales volume will prompt more manufacturers to join the war to make the market more fierce, and fierce competition will inevitably lead to a drop in product prices. In addition, after the sales increase, the cost of the product will naturally decrease. However, the current laser TV market does not have such conditions, so a sharp drop in the short term is not realistic. According to Xiao Bian, it will take at least 2 to 3 years to see this process.
The characteristics of laser television itself have also limited his development. As we all know, Baihe large screen can indeed bring more immersive experience, but today's housing prices are exceedingly high, many small-sized families do not have the space to accommodate hundreds of large screens.
Xiao Bian thinks that in 2018, the laser TV market will develop in a more standard direction, and product prices will form the three major market levels of high, middle and entry.
First, the entry-level market, this type of laser television uses a monochrome laser source, 1080P resolution. The product is aimed at 65-inch LCD TVs, hoping to seize the market share.
The mid-range laser TV market is aimed at users with special needs. Such users are not particularly sensitive to the price of the product, and pay more attention to the actual experience.
In the high-end market, there is no doubt that the local tyrants are exclusive, 4K with two-color or even three-color laser light source is a must, and Xiaobian think that the screen of this kind of product will not be limited to 100 å‹, 120 å‹ or even 150 å‹ will become high-end laser TV standard.
Summing up the price is always the thing that users are most concerned about. The current laser TV market price system is slightly messy, which has brought great trouble to the friends who do not understand laser TV. But in the early days of market development, these are also difficult to avoid. With the passage of time and the development of the market in the future, the laser television industry will be more standardized and the products will also show clear three levels.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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