Recently, Apple officially announced its car smart system CarPlay, allowing users to seamlessly integrate iOS devices into the car panel. In addition to Apple, Google also launched the Open Car Alliance (OAA), Microsoft's efforts to build Windows embedded car platforms, and even the decline of the BlackBerry has also launched the QNX car system, which means that technology manufacturers in the mobile field of fierce competition, already Started to extend to the car platform.
Obviously, it seems that it is still a bit early to think about who will eventually win the smart car platform battle, but some of them are still very worthy of attention. First of all, although BlackBerry is not in the mobile field, its QNX vehicle platform has occupied 70% market share, which is a respectable number; however, this shows that BlackBerry has no worries because more than 90% of the intelligence in the market The share of mobile phones has been monopolized by iOS and Android, which means that car users prefer to use these two systems in the car.
Apple and Google are also actively deploying the market. Currently, Apple's partners include Ferrari, Mercedes-Benz, Volvo, BMW, Ford, GM, Honda, Hyundai, Jaguar Land Rover, Kia, Mitsubishi, Nissan, Peugeot, Citroen, Subaru, Suzuki and Toyota, which is a fairly large lineup. On the other hand, Google is relatively weak, including Audi, GM, Honda, and Hyundai. We believe that the distribution of automakers may have some impact on the competition in the mobile field.
However, after all, upgrading the car system is not free. In the case that iPhone and Android phones generally have excellent navigation functions, how many users choose to pay for the car system again, it is still unknown, but we can use iOS and Android users. The income level is a little analyzed.
According to a report from the Pew Research Center, 40% of US smartphone users with annual household incomes above $75,000 use iOS devices, and 31% choose Android phones. In the case of users with annual income below $30,000, the opposite is true: only 13% of users choose iOS and 28% choose Android. This seems to indicate that wealthy people are more inclined to use Apple's equipment. This phenomenon can also be seen from the car brands that support CarPlay. Therefore, we suspect that iOS users may be more inclined to upgrade the CarPlay in-vehicle system.
Based on this situation, CarPlay, which is basically a car manufacturer with a rich and rich user base, can be considered successful in the first place. In the end, however, the cost of smart in-vehicle systems will be lower and lower, and Apple and Google will also introduce more incentives to enrich product types and positioning, and ultimately allow smart in-vehicle systems to enter thousands of households.
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