Unfortunately, Apple TV 4K continues to be out of the country. But fortunately, we can use foreign media evaluations to get a glimpse of the latest changes in this Apple TV box.
Apple TV 4K only made intrinsic updates on the basis of the 2015 Apple TV, so appearance and predecessor are basically the same, and its upgrade is in performance specifications and experience.
(Figure from: theverge)
The remote control is the easiest place to identify the 2017 Apple TV 4K. The menu key of the new remote has a white circle around it, making it easier to find in dim light.
The new version comes with an updated three-way gyroscope to provide better tracking performance. The first half of the touchpad is still there, but on the TV remote control, this is not an easy way for everyone to adapt.
The biggest update is support for 4K and HDR technologies. The 4K standard has long since landed on other products of its own, so that Apple's update has repeatedly revealed that the 4K version of Apple TV came too late.
The 4K version of the United States is priced at $179, which is $30 more than the old Apple TV (1080p). This is a much higher price than comparable performance (4K, HDR) products, such as the $89 Roku Premiere+ and the $69 Google Chromecast Ultra.
However, Apple TV 4K is currently one of the few external TV boxes supporting Dolby Vision technology. To many people, Dolby Vision is a better HDR (High Dynamic Range) display technology than HDR10.
Better video playback specifications, of course, have to be supported by more powerful processing performance. Apple TV 4K uses the A10X Fusion processor on the iPad Pro (the previous Apple TV chip was the A8).
Apple has upgraded most of the resources in the tvOS video library to the 4K HDR standard, while the price remains the same, and the videos that have been purchased on iTunes will also be upgraded to the new standard for free. The price of most movies is $19.99, which is less than $29.99 for Vudu and Google Play.
Amazon's video app Amazon Prime Video will land tvOS soon. However, Disney and Marvel are missing from 4K HDR videos, and their videos can only continue to be played in high definition. In addition, YouTube's 4K HDR playback is not yet available on Apple TV 4K.
Newly added voice assistant Siri for tvOS, focuses more on video and movie content on Apple TV than it does on iOS. Apple’s positioning of Apple TV is still dominated by video, and games are not the focus. Although the performance of the processor is greatly improved, the remote controller's support for game operations is not convenient.
The Apple TV 4K starting price of 179 US dollars is in the United States TV box market is high-end positioning. However, it does not satisfy consumers in all aspects, such as lack of YouTube 4K HDR playback, absence of Disney and Marvel 4K HDR movies, and no support for Dolby Atmos surround sound technology. Also 4K HDR, there are many cheaper choices on the market, and their performance and experience are far less.
However, for existing Apple TV users, especially users who have purchased a lot of high-definition movies on iTunes, the free upgrade to the 4K HDR specification library has a lot of appeal.
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