PConline talks about the Internet today. There is a disease, that is, at any event that can grasp the opportunity to speculate, talk about the product, only seek proliferation. Maybe you are still valuing the value of 300 million RMB in papi sauce. When it became a big marketing event, Weibo's popular “light, painful†phenomenon was overwhelmed by over 100 brands of various PSs. It took just 3 days. Time gained over 200 million exposures. Thousands of +exposures compared to papi sauce really make a difference. However, hitting a "vaccine incident" also gave it an uppercase parenthesis, and no marketing was finally given.
Yes, of course today is not about discussing papi sauce and “light, painâ€. Instead, we must review the high-profile posters that took place last week in the Internet TV circles. They are very embarrassed. We look so cool, but when we think about the pattern and development of television circles in these years, it seems that there is a sigh.
Poster tear up review
First of all, I have to boast that the public relations team's witty remarks, those puns, taunts and sarcasm are hand in hand. The incident originated from a surface teleconference held by coarse grains last week.
Hearing that coarse grains have to be curved surface televisions, the earliest one couldn't stand is Hisense. So Hisense issued this poster “Welcome to the Family of Surfaces†on Weibo. This one of Hisense has become the fuse of the tormented event. Coarse grains have responded quickly. Hisense has not forgotten to follow the thread and used the gesture of the older generation to educate the coarse grains. The letter has been cool for three years.
However, Hisense just posted, cool open immediately to the two brothers made up a knife, "Do not blindly superstitious and thin, without O is a rogue", this double-headed sword is not a naked tease it? It is better not to make up for the knife. The entire event is spread like a butterfly effect.
Skyworth saw the younger brother come out to make fun, and of course he also had to stand up and pull out his sword for help, and added a knife to Hisense's coarse grains. Followed by TCL also came, and pushed forward on Skyworth's knife handle.
Everyone was so busy that Changhong couldn't help it. Just poke it all over you: "not to bend, not to trust, to pull O", but don't think it's ridiculed. The so-called 螳螂 è‰ è‰ ,, the next one The melee began. You slowly feel the next.
The always restless music as the front of these folks came a four-word "equestrian sword" poem, is really no mercy. Who else is watching lively? Yes, Konka. Then Konka also re-enacted Skyworth's cool drama with KKTV, a knife and a push knife.
As things have come to an end, the old players in the television scene basically have their leech upper body. New people are sure that the fun carnival party did not hold back. The storm and the wind brought a beautiful finishing touch to the incident. In addition to the knife, they also expressed their aspirations. A discussion of the pattern, a talk about the factory, can be regarded as a stand for a newcomer to the circle.
Do not look at these TV manufacturers are outspoken, refreshed, shake the spirit, fight the mind, in fact, the most important thing is to promote their own business focus and feature strength. Such as Hisense's curved surface ULED, Cool open, Skyworth and KKTV's OLED, TCL's quantum dots, Changhong's HDR technology, music as smart ecology, Konka's true color picture quality, storm's ecological strategy, popular factory ecology. Only the portrayal of the painting style is somewhat funny, but it is also very popular with internet companies.
What are these ghosts?
Those who can arbitrarily line themselves up must have two brushes. What about the tricks they used to tear off the sword? There is no future for those tricks. Let's look at it together.
It's not just Uncle Bend
Samsung SUHD Surface TV
The culprit behind this round of posters is the curved television. Although some people sing the surface TV, it is a far-fetched concept, but from the perspective of market sales, curved TV has steadily increased in recent years. Especially in the high-end TV market, the popularity of curved TV is also rising.
IMAX Cinema Curved Screen
The surface is not out of nothing, and there are no manufacturers that are stupid. It takes so much effort to bend the LCD as an impractical one. IMAX theater screen is actually a curved surface, the car's windshield is also a curved surface, so the design naturally has its reason. Those who are almost the same as the eye structure, no distortion, etc. do not comment first, at least large-size surface can bring a larger listening perspective. Even if you don't want to admit it, large-size curved TV can really create a certain sense of immersion for you.
Liquid crystal curved television structure
Of course, it is not a curved surface that is a good surface. The curved surface is not a rigid screen that bends the screen. The color filter is used to adjust the color of the TFT substrate through current. Between the two is to control the brightness and direction of light. Liquid crystal cells, backlights, and polarizers, etc., must change with external changes in shape to ensure that they all function properly.
Multiple brands have their own curved TV
The brands currently operating curved televisions include Samsung, Hisense, TCL, Konka, Changhong, Haier, etc. Among them, Big Brother Samsung focuses on SUHD's series of surface products, and re-mastering the quality engine and the latest quantum dot technology. And Hisense said that "U is not happy," U, refers to its home ULED curved TV, with multi-zone independent backlight control and Hiview landscape engine technology. As far as the coarse-grain TV is concerned, it can only come up with a gimmick that is "bent again and thin".
O's momentum is ferocious
After the posters tore up the war, the posters for Cool Open O were taken by Durex to PS. Even the gender health brands have started to pay attention to O's TV, and it's enough to see how O's TV is.
OLEDs are structurally more natural than liquid crystal displays. The most obvious is the feature of active light. The effects of this feature include brightness, contrast, dynamic response, color performance, and so on. Although OLED technology is not yet mature, why are so many manufacturers insisting on continuing to make OLED products? This is certainly inseparable from the natural beauty of OLED.
Skyworth OLED TV
This has led to the tit for tat of the two major camps in the television circle. They have each tried their best to sing and defeat each other and touted themselves. However, with the maturity of OLED technology, the scale of the market is still biased towards O's TV, even if its price is still slightly high. Isn't it rumored that the iPhone 7 must use OLED panel technology? Let's take a look at Samsung and Sony, which haven't pushed OLED TV for years, and are expected to re-enter the OLED market this year.
LG OLED TV
Even Hisense, which has been sticking to laser television for seven years, has recently begun to relax. It does not rule out the need to deploy OLEDs based on market demand. Laser display technology has been competing with OLEDs for the next generation of display technology. After Hisense started the joint establishment of the Laser Ecology Alliance, the front-to-back attitude was fierce. However, after the establishment of the OLED China Industry Alliance last year, OLED sparked off in China. In a huge storm, Hisense, which was on the road to laser television, appeared to be alone. From the author's point of view, laser technology and OLED technology are two inconsistent technologies, so the cost of the two of them is reduced. One usually takes a look at news and television dramas, and one uses them to look at large movies.
OLED momentum is fierce. It can be seen from the membership of the LGD-led China OLED Industry Alliance, which includes Skyworth, Konka, Changhong, Haier, LG, LeTV, Xiaomi, Chuangjia, Lenovo 17TV, Suning PPTV/ Pioneer. . Last year, Skyworth released the S9300 series of OLED TVs. This year, it followed closely and released the T55 OLED version. Changhong and Konka released 55-inch OLED TVs this year, bringing the price to 9K or less. It seems that this year's OLED TV really needs to go into the homes of ordinary people.
HDR really so close?
Others are discussing curved, thin, O, Changhong has thrown HDR technology. Without introducing too many people, we should all understand that HDR has been used in television circles since the CES2016 exhibition was successively adopted by major TV manufacturers. All kinds of introductions are overwhelming. Nothing weaker than last year's quantum dot technology. This technology differs from quantum dots in that it does not require high hardware support. The main effect is reflected in the content, which is a bit like 4K content.
Sony HDR TV
One sentence sums up the HDR technology in the field of television or video: to increase the dynamic range of video brightness, so that highlights and dark details can be fully displayed, neither exposed nor dead. To be lightweight, truly achieving this effect requires comprehensive support from the aspects of shooting equipment, transmission technology, decoding equipment, and playback equipment. Just like the relationship between 4K TV and 4K video, if there is no support for HDR content, HDR TV will always be unsatisfactory. That a lot of HDR picture quality compensation technology is still refreshed without native HDR video.
HDR technology brings higher brightness
In addition to several Internet companies, other mid-to-high-end products from traditional manufacturers in China have basically applied HDR technology this year (the LeTV 30 conference has been early adopters). The next step is to see who's footsteps are fast, who first laid out the ecology of HDR, and obtained the fastest and fastest HDR resources.
Which ecology is stronger?
In this tearing we saw the flamboyant popularity of ultra-dimensional television, but the tone is not small. At the end of the day, Lou Jie also pointed to the homesight and ecology of LeTV, emphasizing its own philosophy of “no factory, no ecologyâ€. Since it is such a big breath, let's take a look at its background. The "Ultradimensional Ecology" referred to by the ultra-dimensional television is supported by the top five manufacturers. Oriental Pearl is responsible for license, content, brand, and operation. Popular network is responsible for technology, internet products and operating experience and brand. Gome is responsible for offline sales channels. Haier is responsible for logistics and market, and Zhaochi is responsible for terminal hardware production and after-sales service. The Big Five formed an interest community through its original two-tier equity structure.
Popular ecology
It sounds like it is really a serious official brand, strength can not be overlooked. It is also a symbol that other Internet companies are eagerly pursuing, thanks to their popularity in the market, and their strong manufacturing capabilities, industrial chain integration, and new product development capabilities. Perhaps it is because of its own factory, the television price of popularity has set a new high.
However, since it is necessary to talk about ecology, it would not be possible to leave Levin as an elder. LeTV has been using a very clear goal, according to the vertical logic of the entire industry chain, to create a complete entertainment ecosystem. And it has always been emphasized that ecology is not the same as content. Whether doing hardware or service, the ultimate goal is to build a stronger and more complete service system. Only vertical integration can provide the ultimate user experience. But what I want to emphasize is that a good smart TV should be really easy to operate. It is not simply made up of hardware and content and features that look cool, cool, but not practical.
Letv Ecology
Comparing the ecology of Letv and FengYi, it can also basically represent the two kinds of eco-environmental patterns of Internet manufacturers. One is the vertical integration with music as the head, and the other is the open win-win situation with cool open, small whale, storm, and wind. The two models have their own characteristics, but in the long run, LeTV's vertical integration requires more effort, and LeTV not only involves television and video, but also has layouts in automobiles, mobile phones, communications, investment, and so on. The entire ecological chain is huge and complex. However, this will be a new attempt and challenge. If LeTV's terminal products really reach a certain level, the training of users' habits will increase the user's viscosity. That LeTV is also expected to have a tumultuous day. However, if LeTV is willing to take care of horses, the business front will be too long and it may lose its footing. As everyone continued to question LeTV's ecology, it also opened its doors and welcomed TCL, a traditional and strong partner.
LeTV in hand TCL
Other Internet companies choose to build a strong, united and win-win model to build an eco-system. The pace will be much lighter, and they will focus on terminal quality, terminal after-sales, and industrial design, and deliver content to a stronger platform. Some or even like LeTV, the backstage itself is a big video platform, and then continue to attract more partners to continue to strengthen this strong combination. It is really not a single shot to say how good or bad it is.
Craftsmanship
Which excavator is strong, we all know to find Lan Xiang. But let's line up these Internet TVs. Which one is better for you? Do you have an answer? The Coca-Cola was out of the game and the Mavericks were "unfinished." Of course we do not want Internet TV to have such a situation. While speculation is a means of attracting attention in a short period of time, it lacks appearance and cannot bring positive and positive influence to the product.
Luo Yonghao's Artisan Spirit
During the two sessions this year, the spirit of "craftsmanship" became a hot topic, and the government work report was also written for the first time. I think that doing good products will inevitably lead to this spirit. The “Internet†can provide means and channels for promoting products and selling products, but only the “craftsmanship spirit†is the key to making products fall from the roots and down to earth. I like Luo Yonghao's products as a person, from a cross-border person to a net red and then to the arrogant and prejudiced craftsmen and CEOs, regardless of whether the products coming out of it are mature, but always reveal a belief. Those who do Internet TV don't have the loyalty and belief of this group.
Briefly talk about the few product issues that have become unbearable since the TV review. The first problem, remote control. There are even manufacturers using infrared remote controls on TV that people always suspect that they are operating in the wrong position. I can only give three words "anti-human." Although it is indeed an older generation, most of the older appliances in the home use remote control of this technology. However, there are obviously better-used Bluetooth technologies and 2.4GHz wireless technologies. Why is this technology still experiencing such bad experiences? It can only be explained by the brutal way of "cost savings." I also hope that the 2.4GHz wireless remote control will become the standard, so that it really is 360 degrees without dead ends, full three-dimensional coverage it.
The second problem, the body swings. This does not mean that the image on the TV screen is sloshing, but that the TV itself is shaking. It is not ruled out that the television is too thin now, and the base of the TV is made small and exquisite for the simple beauty, and then it causes the TV to shake and fear that it will fall. Many manufacturers are emphasizing how sleek their TV frame processing is, how the feel of the R chamfer is outstanding, how beautiful and seamless the splicing is, and how small and delicate the metal base is. However, all are ignored, how to make this video more straight up, and the horse is more stable. Putting the aesthetics first place in products that don't care about functional needs are all brushes. Even vases can stand firm.
The third question is to talk about picture quality and avoid talking about backlighting. Some TV manufacturers are always eager to boast that they use LGD or Sharp panel, 38402160 resolution, NTSC color gamut per cent, 178° wide viewing angle, color stunning morning flagship image processing chip ... ... slightly It is understood that the LCD TV's backlight is just as important as the LCD and image processing engine. The LCD TV is passively illuminated. If there is no good backlight, the color, dynamics, contrast, evenness and other factors will be affected. The well-known quantum dots do not adjust the backlight better. Dafa's side-entry dual light guides are not to make the picture of the ultra-thin TV more uniform. However, why internet companies did not do so can only be explained by the crude word “cost savingsâ€.
A stunning surprise
The points mentioned are not a bad thing for TV manufacturers. After all, they have to consider what kind of products they will eventually make based on design, supply chain and channel, cost, and product positioning. But I think that if you are strong, overbearing, and stubborn, these are not the reasons that should stop you. Why do the products that are produced always give people the feeling of “still worseâ€, and domestically produced TVs can really make television “highly forbidden†like Japanese and Korean manufacturers. Using the spirit of artisans to seriously polish a product, to give consumers another amazing surprise.
In summary: similar wars between TV vendors are far more than this one. Before that, there has been a battle for content, ecology, and technology. These overwhelming public opinions have never had a break. It is either an angry wrangling or a long-planned speculation. Making a good product is the best explanation for the market, and it is also the best way to pave the way for business development. No one wants to use their own product from an advertising company. Let flashes settle and allow the float to cool.
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