Is 020 enough?

Since Tmall launched the “Double 11” online shopping promotion activities, November 11 became a festival for online shopping professionals. It has also become synonymous with online shopping promotions. After businesses continue to taste the sweetness, more and more home improvement products Building materials brands also began to test water e-commerce channels. This not only led to fierce competition on the online home improvement market this year, but also accelerated the O2O model to enter the home improvement market and gradually became a shopping concept accepted by more and more consumers today. This year, the “double eleven” will be truly We welcome a “big exam” after combining the home improvement industry with the O2O model.

Glossary: ​​The O2O model, Online To Offline, combines offline business opportunities with the Internet to make the Internet a frontline for offline transactions. In this way, offline services can use the Internet to monitor customers. Consumers can use the Internet to screen their services, and they can also settle online to improve the interaction between consumers and businesses.

In the Internet, Taobao has become a trend. At present, many people choose to visit the Internet for a variety of reasons when choosing home improvement building materials, not only because the Internet can provide complete product parameters, but also a variety of collocations. Comments and user comments. The advantage of the O2O model is that when you look at a furniture or bathroom product on the Internet, you can rush to pay online. You can go to the physical store in your city to experience the product through the prompt information. , Through the e-commerce platform for POS (terminal sales) transactions, and finally shipped by the electricity supplier, will be your favored products arrived at your home.

Such a process may seem complicated, but it has long been used by online shoppers. This process of online promotions, online understanding, and online order trading is the most common practice in the home improvement industry to achieve O2O mode. The way, in this way, many consumers rushed to a higher cost-effective, more favorable, more suitable for their home improvement products. They said that it would be better to visit a reference on the Internet and choose a product that suits their own needs and then go to a physical store to learn about the experience. It would not only save time, but also compare online and online. The price and the logistics and distribution system are becoming more and more complete. Buying large furniture, building materials, and coatings on the Internet is no longer a surprise.