Xie Xianhai's "Naughty Hairline" Mango TV "problem day" lifted...

What kind of living conditions are young people now?

The data shows that the age of hair loss in China has drastically subsided, and after 90, hair loss is being added as the "main force." Increasingly high hairlines and even baldness, suggesting that many young people sleep on time will always be only one reason: stay up late and tired. Some people on Weibo also lamented: "The sudden death is not a concern for young people today, hair loss is the only thing" and it provokes enthusiastic discussion among netizens.

On November 22nd, Mango TV launched a campaign called “Naughty Hairline” on Weibo, where four young people showed their hairline one after another, using four to stay up late, diet, Work stress, girlfriend "related issues, caused everyone's attention to physical health. For a time, "hairline body" set off a self-timer relay game on the Internet and in the circle of friends.

After the # naughty hairline # was launched, it was enthusiastically participated and forwarded by fans and netizens, causing over 2.5 million topics to read, thousands of people participating in the discussion, and many microblogging and large-scale forwarding of related information.

As the most popular of the four recent trends in Mango TV's new program “Baby's New Friend,” Xie Xian, Yue Yueli, Yao Anxuan, and Zhang Shuangli have also actively participated in this self-timed relay. The four grandfathers put on a variety of fancy touch-head shapes. Although Siye Xiexian is 81 years old, he still maintains his signature long hair. Yue Yueli even tweeted in Weibo to “get a good hairline and save money for planting”. Under the influence of the grandfather’s strong appeal, netizens were imitated and played a relay game. The grandfather used a self-deprecating approach to urge young people to stay up late and pay more attention to physical health.

It is reported that the "naughty hairline" brand activity is only a beginning. Mango TV will be designated as "probation day" on the 22nd of each month. It is specifically open to Weibo and loves to engage in activities. It focuses on allowing fans to participate on a monthly basis. And show different theme activities.

The time selected for No. 22 was because Mango TV wanted to convey that “2” is not just a number, but that it is hoped that through the monthly brand events, more young users can adopt a self-deprecating and relaxed attitude. Release the pressure in your life in a novel, playful, fun and funny way and pass positive energy. Let the "probation day" on the 22nd of each month be a carnival where fans would like to make a second, happy expression.