After the broadband speedup, the smart TV will be more "fun"

status quo

Speed ​​Limit Smart TV Experience

"My home's smart TV has basically only been used to watch TV." Ms. Hu, who lives in the north urban area, told reporters that as early as 2012, he had bought a smart TV specifically, but only six months later, he almost gave up. At first, the original intention of watching movies and chasing dramas through smart TVs was the instability of the speed of the Internet.

"When it comes to online video and television programs, there will always be buffers and even dropped calls." Ms. Hu said that although her home is equipped with 4M fiber broadband, in fact, there is rarely a film that runs smoothly from beginning to end. The broadcast is complete. "In order to be able to watch legitimate video content at will, I originally purchased a one-year VIP service. The result was less than half a year old and I gradually gave up."

"Download first, watch later" response

In fact, such as Ms. Hu, because of the reason of the poor television experience of the Internet, it is not the case that she eventually abandoned the “smart” TV. In particular, many consumers who purchase smart TVs for the purposes of watching movies and catching dramas have chosen to download via the PC first and then use the external storage after viewing because the internet speed limits the smoothness of online playback. This is a somewhat "troublesome" way.

"Even if there are a lot of programs on the Internet known as HD that are actually only 720P (resolution 1280720), they will be very easy to play online; not to mention the fact that 1080P HD or 4K programs are being broadcast live." Mr. Chen, who is keen to follow the American drama, said that especially In daily leisure, it is often the peak period for everyone to access the Internet. Using smart TV to play movies and TV shows at any time will encounter buffers and even dropped calls, which will greatly affect the user experience.

statement

Poor experience is not due to bandwidth

"The online movie viewing experience is not good, but in fact it is not necessarily the reason for the bandwidth." For the smart TV experience is not good, a smart TV vendor responsible person told reporters that this may also be the server bottleneck of the "Queen" content platform The limit, or the hardware performance of the product itself is insufficient.

"We have also received similar user complaints before." The person in charge said that, but the same product, different users down, installation of 10M broadband broadcast high-definition video is often buffered, but the installation of 6M broadband but it is playing smoothly . The reason for this is that the operator selected by the user and the content playback platform are different.

Technology upgrade will reduce network speed requirements

In addition to the reasons of bandwidth and service bottlenecks, the hardware performance of the smart TV itself will also greatly affect the user experience.

"Compared to the speed of the Internet, technology enhancement will have a greater impact on the experience of smart TVs." According to Liu Qi, market manager of Skyworth Yunnan Branch, taking online high-definition video playback as an example, if the processing performance of smart TV hardware is strong enough, corresponding The technology is more advanced, and to a certain extent, it can reduce the speed requirements. For example, the 64-bit chips currently used by Skyworth, when playing H.265 format-encoded high-definition programs, require only 4M or even lower bandwidth, which can fully meet the needs of smooth playback. As large-scale online games such as the future hero are appearing more and more on smart TVs, the experience depends more on the processing speed of TV hardware.

Reporter observation

Future smart TV audience will be wider

Although the current network speed upgrades brought by operators' "speed increase and decrease of fees" seem to be related only to entertainment experiences such as smart TV online video and television broadcasting and games, in reality, smart TVs are expanding in applications such as Internet of Things, cloud computing, and big data. And the real landing of the corresponding smart ecology also requires high-speed and stable network support.

Since television "big screen" can bring unparalleled visual enjoyment to other terminals, perhaps the future television products will exhibit simple and complex polarization in function. On the one hand, the "simple" TV will only be used as a pure display terminal, only as a medium for various programs and content visual presentation; on the other hand, after the peripherals of external mouse, keyboard, etc., "complex" TV and PC In essence, it is no different. It can be the center of a smart home and meet the needs of users of different ages for daily shopping, entertainment, and intelligent control.

Perhaps this is why, during the interview, many industry insiders invariably told reporters that the speed increase of broadband will possibly give birth to another "big wave" in the smart TV industry; and who will take the initiative will depend on the intelligence of the manufacturers. TV products and related eco-industry chain layout.


A quick review of the three major operators' speed-up and fee-reduction initiatives

Yunnan Mobile

Launch traffic transfer service. The mobile traffic at the end of the month can be transferred to others, 50M, 100M, 500M, and 1G. The same level can be superimposed for multiple times, and the flow will be valid the next day.

The daily free flow packets from 0:00 to 8:00 only require 5 yuan, 1 G, and 10 yuan and 3 G.

Broadband 10 yuan use. If you use the Yunnan Mobile 4G Feixiang Package, you can replace it with the corresponding home broadband package (abbreviation and family package) for only 10 yuan, which is equal to the original voice and flow rates unchanged. Yuan money, you can enjoy mobile broadband.

Yunnan Unicom

"Wise wisdom home" to create "communication barrel". China Unicom (600,050, stock) has pioneered the concept of “community home barrel”, which fully realizes the comprehensive sharing of broadband, traffic, voice, and text messaging services among family members. Users can freely choose among 4G, broadband, and home applications. ,Private custom.

"Wo" 4G flow package as low as 8 yuan / month.

Yunnan Telecom

The flow is not cleared at the end of the month. For Tianyi 4G contract users, China Telecom Yunnan also launched a 5-speed “Enjoy 4G” package with different rates. The monthly traffic in the package will no longer be cleared, and it can be used up until 24:00 on December 31 of that year. . Among them, there are different levels of tariff concessions for each package.

The telecommunications hundred megabyte broadband package dropped to 1,800 yuan. Telecom Tianyi broadband launched a number of "acceleration and fee reduction" measures, 100M broadband annual package of 1,800 yuan, 50M broadband package year, 1440 yuan value option compared to the previous 3360 yuan and 2880 yuan prices have substantially reduced. For old broadband users, there are also activities such as "The longer the network is, the more favorable" and "The higher the package, the more favorable."