As you remember, IKEA announced last year that starting in September 2015, you can't find non-LED fixtures in IKEA stores around the world – they have to replace all the bulbs they sell with energy-efficient LED bulbs. . In the 2014 fiscal year, this ratio has reached 75%. Compared to incandescent lamps, these bulbs save 85% of their energy and last 20 times longer than the former.
If it can be done, it will be awesome, the challenge is price. At IKEA, you can buy a 7-watt Spartan energy-saving light bulb for 5.9 yuan. Similarly, you can also buy a 6.3-watt Raddale LED bulb with the same size. In order to let those who are used to low prices still find a suitable light bulb in IKEA this fall, IKEA has to quickly reduce the cost.
Aledia is a French start-up LED technology company that has received $31 million in investment in the just-concluded Series B round of financing. Among the new investors is a company called IKEA GreenTech, a company founded in 2008 that is part of IKEA and usually invests in green energy and green food companies in Europe.
This is already the third time IKEA has invested in LED companies. Previously, the Swedish company also invested in El-SeedCorp, a Japanese LED technology company. In August last year, they invested in a Scottish LED company DesignLEDProductsLtd. The company's LED lighting products use a particularly thin and light "tile", which is low-priced and can be seamlessly spliced ​​into various lighting shapes. .
IKEA's new investment in Aledia uses a gallium nitride wafer with a diameter of 200 mm or more to reduce the cost of LED lamps.
In a statement related to Aledia financing, IKEA Green Technologies said that they believe that this low-cost LED lighting technology allows customers to spend less money on LED lights and eventually spread to families around the world. “Low-cost LED technology is of interest to both consumers and investors,†said GiorgioAnania, CEO and co-founder of Aledia. “This round of financing has been oversubscribed.â€
Aledia also signed a supply contract with another investor, Valeo, the world's second-largest automotive lighting company, but did not mention whether it would supply IKEA. In an interview in May this year, Zhu Chang, general manager of IKEA China Retail, said that IKEA's current LED suppliers are in China. This is quite similar to the era of energy-saving lamps, and IKEA chose to work with Chinese companies at the time – they usually offered more attractive prices.
But the situation may change in the future. In the matter of cleaning high-efficiency energy, IKEA has recently been “radicalâ€. In early June, IKEA announced that it will invest 1 billion euros in the next five years to invest in new energy and other climate-improving projects.
For IKEA, is this a great number? You can compare another number and understand that IKEA's ambitions in retail are still much bigger: IKEA plans to reach an annual revenue of 50 billion euros by 2020. To this end, IKEA will open more stores in emerging markets and further improve the design to further promote cost-saving flat packaging.
If it can be done, it will be awesome, the challenge is price. At IKEA, you can buy a 7-watt Spartan energy-saving light bulb for 5.9 yuan. Similarly, you can also buy a 6.3-watt Raddale LED bulb with the same size. In order to let those who are used to low prices still find a suitable light bulb in IKEA this fall, IKEA has to quickly reduce the cost.
Aledia is a French start-up LED technology company that has received $31 million in investment in the just-concluded Series B round of financing. Among the new investors is a company called IKEA GreenTech, a company founded in 2008 that is part of IKEA and usually invests in green energy and green food companies in Europe.
This is already the third time IKEA has invested in LED companies. Previously, the Swedish company also invested in El-SeedCorp, a Japanese LED technology company. In August last year, they invested in a Scottish LED company DesignLEDProductsLtd. The company's LED lighting products use a particularly thin and light "tile", which is low-priced and can be seamlessly spliced ​​into various lighting shapes. .
IKEA's new investment in Aledia uses a gallium nitride wafer with a diameter of 200 mm or more to reduce the cost of LED lamps.
In a statement related to Aledia financing, IKEA Green Technologies said that they believe that this low-cost LED lighting technology allows customers to spend less money on LED lights and eventually spread to families around the world. “Low-cost LED technology is of interest to both consumers and investors,†said GiorgioAnania, CEO and co-founder of Aledia. “This round of financing has been oversubscribed.â€
Aledia also signed a supply contract with another investor, Valeo, the world's second-largest automotive lighting company, but did not mention whether it would supply IKEA. In an interview in May this year, Zhu Chang, general manager of IKEA China Retail, said that IKEA's current LED suppliers are in China. This is quite similar to the era of energy-saving lamps, and IKEA chose to work with Chinese companies at the time – they usually offered more attractive prices.
But the situation may change in the future. In the matter of cleaning high-efficiency energy, IKEA has recently been “radicalâ€. In early June, IKEA announced that it will invest 1 billion euros in the next five years to invest in new energy and other climate-improving projects.
For IKEA, is this a great number? You can compare another number and understand that IKEA's ambitions in retail are still much bigger: IKEA plans to reach an annual revenue of 50 billion euros by 2020. To this end, IKEA will open more stores in emerging markets and further improve the design to further promote cost-saving flat packaging.
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