The 13th Summit Forum Huacan Optoelectronics: To adapt to the market demand, everyone is really good

[Text|High-tech LED reporter Yue Mengdi] "For the moment, the effective production capacity has not yet fully met the market demand." Shi Songgang, deputy general manager of Huacan Optoelectronics, recently asked reporters if "the chip production capacity will be overcapacity". If yes. In his view, if you do not carefully consider the market demand, but blindly expand production, it is not suitable for the development of the chip industry.


Shi Songgang, deputy general manager of Huacan Optoelectronics


The chip industry has been catching up with the performance of international companies from the very beginning, to the capital market to do capacity, and then to the current focused market segment, in addition to the chip technology and the growth of its own technology, it is also driven by the explosive development of LED applications.

According to the statistics of the High-Tech LED Research Institute (GLII), the total size of LED chips reached 12 billion in 2014, an increase of 43% over 2013. In terms of market data, after experiencing a substantial increase in the chip industry in 2014, the market capacity of LED application terminals will continue to grow in 2015, and the demand for chips will increase. Different segments of backlights, lighting, display screens, etc. Different requirements were put forward.

Mainland China is rapidly growing into the world's most important LED chip manufacturing base. In the next three years, China's LED chip production capacity will reach 45%. “Competition is getting hotter and hotter , how do we stand out?” Shi Songgang threw such a question at the 13th High-tech LED Summit held on June 8.

“Adapting to market demand” is an important magic weapon for Huacan Optoelectronics to maintain its competitiveness. Different from other domestic chip factories, Huacan Optoelectronics is well-known in the industry for “only making chips”. In order to better adapt to the market development, Huacan Optoelectronics has launched an 8*10 solution for display screens, a more cost-effective high-voltage chip solution and a relatively hot filament lamp solution on the market. In addition to the segmentation of deep-plowed products, Huacan Optoelectronics is also carefully researching the serialization of products, which has a good driving force for strengthening the brand effect of the company.

In Shi Songgang's view, the LED chip industry is a capital and technology-intensive industry. As the industry matures, the market share will accelerate to the enterprises with technological and scale advantages, and the industry concentration will also be tilted toward the dominant enterprises. "And chip companies must maintain strong competitiveness, adapt to market demand is very important, everyone is really good."

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