Multi-door refrigerator into the mainstream of the refrigerator market

Since 2011, the refrigerator market has been in a downturn and even experienced negative growth in 2012. By the first half of 2013, although the refrigerator market has begun to bottom out, the growth rate of the refrigerator market is still slowing, and it is expected to see negative growth in the second half of the year. . However, it is worth noting that, during this period, the multi-door refrigerator market has been showing an upward trend, especially the refrigerators with more than three doors, which have been favored by consumers. Then, in the general recession of the refrigerator market, why do multiple refrigerators have different experiences?

Wu Yunchuan pointed out in an interview with reporters that the quality of consumer life, diversification of lifestyle habits, increased demand for personalization, and vigorous promotion of manufacturers are the main reasons. Wu Yunchuan said that at present, multi-door refrigerators have become the first choice for most consumers. “Now, many families live together for two generations. The survey found that such home-purchased foods are generally completed by the elderly, and most elderly people prefer one-off purchases. Many foods are stored in refrigerators, so these households are more concerned about large-capacity refrigerators during the selection of refrigerators, and the two or three-family homes of the above-mentioned family usually have limited buying time, so they prefer to stock up some time. Food in the refrigerator, and most of these people pay more attention to the quality of life, so many refrigerators also have a greater appeal to them; In addition, due to the continuous improvement of people's quality of life, some of the personalized needs have also increased, multi-door The refrigerator has a variety of functions, so it has been welcomed by users. In addition, the refrigerator manufacturers’ promotion has also stimulated consumption. Due to the intensified market competition, most refrigerator manufacturers have begun to intervene in the high-end product market, and they have continuously increased their sales efforts. Consumers’ understanding and awareness of multiple refrigerators are increasing, to some extent Sales led multi-door refrigerator. "

It is understood that in the multi-door refrigerator market, currently the major foreign brands are Samsung, LG, Panasonic, Siemens, etc. The domestic brands are Haier, Midea, etc. Wu Yunchuan said that the above-mentioned brands of multi-fridge refrigerators all have their own unique selling points. As far as users are concerned, they are more concerned with the perfection of individual details.

According to the survey, the following points have become the focus of attention of users:

Appearance: The upper, middle, and lower levels of the refrigerated area, temperature control area and freezing area have been approved by users. However, most of the refrigerators are composed of left and right doors in the refrigerating area. Some refrigerators are rough due to the process, and the doors are heavy, resulting in large gaps between the two doors and uneven gaps between the top and bottom. Affects the overall appearance of the refrigerator;

Color: The traditional white and silver are easier to match with home decoration. It is the first choice for users during the purchase process. In addition, some of the more fashionable young users will choose some personalized colors with patterns;

Pattern: Users are more interested in the larger volume of the freezing area, especially in the major festivals, such as the traditional Spring Festival, Mid-Autumn Festival, and so on. The user's requirements for the freezing area are more prominent. In the cold storage area, the main details of the users are whether the shelf is flexible, whether the egg box is large enough, and whether the position of the wine rack is reasonable.

Convenience: Convenient operation and easy cleaning become the focus of attention. Since most users adjust the temperature of each area early in use, they generally do not change frequently. Therefore, more users are particularly concerned about the convenience of cleaning, such as whether the surface of the refrigerator is likely to leave fingerprints. Whether it is easy to hang on to grease, and whether the food residue inside the refrigerator is easy to clean up is more important.