SARFT promotes the construction of Internet TV integration platform


On June 5, the State Administration of Press, Publication, Radio, Film and Television released the implementation plan of “Accelerating the Construction of a Modern Public Cultural Service System” and proposed to vigorously strengthen the management of the Internet TV integration platform, high-quality cultural information content resources and communication platform, and promote high-definition television and interaction. New services such as TV, interactive Internet TV, mobile TV, and digital smart terminals, mobile terminals, and other new carriers are used in public service.

The program pointed out that the key technology R&D and standards development should be strengthened, and the digitalization and sharing and utilization of content resources such as traditional news publishing, radio and film and television, and excellent heritage culture should be promoted, and the creation of digital products and information that specifically address the characteristics of network technology and user experience should be guided. produce. Support the construction of digital copyright public service platforms and strengthen the effective protection of public digital cultural resources.


The plan also requires that the provincial press, broadcasting, and broadcasting departments should strengthen coordination and speed up the realization of interconnection, interoperability, and intelligent collaborative coverage of cable, wireless, and satellite broadcasting and television transmission networks, expand platform terminals, realize converged broadcast control and intelligent distribution, and provide comprehensive services for users anywhere and anytime. Information public service.

According to Xinhua News, Wu Baoan, spokesperson of the State Administration of Press, Publication, Radio, Film and Television stated that the implementation plan focuses on basic cultural rights such as watching TV, listening to radio, reading newspapers, watching movies, etc., and will strengthen the standardization of news publishing, radio, film and television infrastructure. , efforts to improve the press, broadcasting, film and television public products supply capacity and service levels.

In order to accomplish the above objectives, the State Administration of Press, Publication, Radio, Film and Television will innovate in various ways such as project approval, funding, talents, broadcasts, awards, etc., and strive to promote the innovation and creation of radio and television programs, promote the creation and production of high-quality television dramas, and promote the publication of major themes. Key publications planning and promotion of quality content network dissemination. At the same time, it will also strengthen scientific and technological innovation and integration development, improve the level of digitalization and sharing of traditional news publishing, radio, film and television, and outstanding heritage culture, and guide the creation of digital products and information that specifically address the characteristics of network technology and user experience. .

The program also gives special support to the construction of grassroots public cultural systems, and will adopt corresponding tilt policies to meet the cultural needs of special groups such as ethnic minorities and special groups such as migrant workers.




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