[Text|High-tech LED reporter Yue Mengdi] Benefited from the heavy volume of the LED downstream lighting market, the midstream packaging field and downstream lighting application companies have indicated that they will continue to expand production this year. LED equipment companies as a "wind vane" that can directly reflect the industry's prosperity index, this year also ushered in a small climax. As the LED equipment leading the company's Zhongwei Optoelectronics, facing the LED industry's higher performance, higher intelligence and other customer demands, how will the future force? How to better serve the LED industry? "High-tech LED" gave an exclusive interview with Zhang Jiliu, chairman of China Optoelectronics.
Zhang Jiliu: In the LED equipment business segment, Zhongwei's main business mainly involves three major fields: LED and semiconductor lighting laboratory instruments, LED single-machine automation equipment, and LED lighting intelligent equipment.
First of all, the market for LED and semiconductor lighting laboratory instruments is very mature. The domestic LED and semiconductor lighting laboratory instruments have reached more than 80%. Zhongwei is one of the leading companies in the field of testing. The level of testing equipment has already represented the highest level in China. Level, has taken the lead to go abroad to the world.
In the LED single machine automation equipment product line, there are three main products, namely LED chip spot measuring machine, LED beam splitting equipment, LED special placement machine. In the field of LED splitting and braiding equipment, Zhongwei Optoelectronics has taken the lead in opening the “imported equipment replacement†market, which is the leading company in the first camp in China. Its equipment is widely used in many major manufacturers and listed companies such as Guoxing Optoelectronics and Zhaochi.
LED chip tester and LED mounter are strategic new products in optoelectronics. At present, companies such as Korea and Taiwan occupy most of the market share. Although the photoelectric-related equipment is still in the market introduction period, the key performance indicators of the equipment are Recognized by customers, it is expected to lead the progress of domestic related equipment technology and quickly open the window of “imported equipment replacement†market trend.
In the field of intelligent manufacturing of LED lamps, Zhongwei Optoelectronics has become the world's leading brand. Its intelligent equipment solutions for LED lamps have been well known to internationally renowned companies such as IKEA, Philips, GM, etc. Its LED lighting intelligent devices are stable and mature for sunlight lighting. , Lida letter and other lighting manufacturers.
"High-tech LED": The competition in the equipment market is becoming more and more fierce. How do you view the current competition in the automated production line segment? How to grasp your core competitiveness and maintain sustainable profitability?
Zhang Jiliu: In the intelligent manufacturing market of LED lamps, Zhongwei Optoelectronics has three “air control rights†for technology, service and market.
In the technical service guarantee end, the intelligent manufacturing of LED lamps in China is reflected in the advanced technology and timeliness of service response; on the market side, our customer philosophy emphasizes “not letting customers buy the wrong thingsâ€. It has been fully practiced, which is the core reason why many customers recognize that it is optoelectronic and become a strategic partnership.
The LED lighting market is developing very rapidly, and timely delivery means order and market for customers; therefore, Zhongwei Optoelectronics is also facing the pressure of delivery of intelligent manufacturing lines for LED lamps. Zhongwei Optoelectronics has established a strategic supplier guarantee system, and prioritizes the selection of a number of excellent suppliers with the concepts of “joint struggle, long-term, co-prosperity and symbiosis†and open up the second line of the supply chain.
"High-tech LED": including Taiwanese factories, domestic manufacturers are launching their own automated production lines, and some lighting companies have also developed their own production line equipment, where is the core product advantage? What are the biggest difficulties and shortcomings?
Zhang Jiliu: LED lighting intelligent manufacturing line involves core technologies such as precision automation control, machine vision, optical analysis and rapid measurement, information software, photoelectric sensing, high-precision detection, etc., which combines high intelligence and unmanned features. Industry 4.0 technology platform requires very high technical integration capabilities.
In 2014, Zhongwei Optoelectronics LED lighting intelligent manufacturing line shipments reached dozens, accounting for more than 50% of the total number of shipments in the global market, fully cut into high-end markets such as lighting manufacturers, listed companies; with high-end LED The demonstration effect of the intelligent manufacturing line of lamps and lanterns, the market for intelligent manufacturing of LED lamps for customers with wider demand has also started. Zhongwei Optoelectronics has taken the lead in launching the ZWL-A1200 LED lamp automatic production special machine to help customers increase production capacity and achieve single-station automation manufacturing while minimizing equipment investment.
"High-tech LED": Not long ago, Jingsheng Electromechanical Co., Ltd. was in the stock market. In your opinion, what is the most attractive feature of Jingsheng Electromechanical? Is there a difference between the development plan after the shareholding and the original company's plan? What aspects will the promotion of the company be reflected in?
Zhang Jiliu: The development strategy of Zhongwei Optoelectronics and Jingsheng Electromechanical is complementary and compatible. As a leading company in the field of tens of billions of crystalline silicon growth equipment, Jingsheng Electromechanical Co., Ltd. “provides industrial 4.0 intelligent equipment for photovoltaic, semiconductor integrated circuits, LED and consumer electronics industries†is its established development strategy; And the industrial layout of semiconductor lighting laboratory instruments, LED single-machine automation equipment, LED lighting intelligent equipment, etc., fully in line with the demands of its strategic expansion; in addition, China has been the research and development accumulation of professional pressure for many years, professional management The management team is an important factor in the promotion of the company's shareholding.
Based on the tacit understanding between Zhongwei Optoelectronics and Jingsheng Electromechanical Co., Ltd., Jingsheng will not influence or adjust the development strategy of Zhongwei Optoelectronics. Zhongwei Optoelectronics will continue to provide high efficiency, stability and high precision for LED industry. Cost-effective LED detection and manufacturing related instruments and equipment. Jingsheng Electromechanical Co., Ltd. brings not only the support of the capital level, but also the integration effect of “1+1> 2†played by the two sides in the fields of technology, R&D and management.
"High-tech LED": Is the current R&D team able to deal with the current market situation? Every year, R&D investment accounts for a considerable proportion of sales (about 10%). What further plans will be strengthened in the future?
Zhang Jiliu: Zhongwei Optoelectronics has always been known for its R&D pressure configuration, and has built a research and development team for 100 people. The products and equipment have also expanded from testing instruments to stand-alone automation equipment and intelligent line bodies. Core technologies such as machine vision, optical analysis and rapid measurement, information software, photoelectric sensing, and high-precision detection have deep technical precipitation. In the technical aspect, Zhongwei Optoelectronics has also been widely recognized by the public groups such as industry and government departments. At the end of 2014, Zhongwei Optoelectronics was listed as a provincial key enterprise research institute by the Zhejiang Provincial Government (a provincial key enterprise research institute Zhejiang has a total of 12, Zhongwei Optoelectronics is the only LED equipment company), supporting the upgrading of Industry 4.0 in various manufacturing industries in Zhejiang Province.
In the future, Zhongwei Optoelectronics will continue to implement R&D pressure allocation strategies, and strengthen technical research on existing control fields such as robot control technology, mechanical instantaneous motion control, OS information software, and photoelectric sensing; from “basic R&D, product development, application maintenance†"Three levels and "reserve one generation, research and development, application generation" three dimensions to implement the "three-tier, three-generation research and development" research and development strategy to ensure that Hangzhou is the leading edge of research and development, calmly meet the requirements of higher intelligence, operation The ultimate challenge is to be more stable.
"High-tech LED": The merger and acquisition of some LED equipment manufacturers in China has appeared one after another. What do you think of this situation? Some insiders believe that this is a good way for equipment manufacturers. Do you agree?
Zhang Jiliu: As everyone knows, the current comprehensive integration of LEDs in the middle, middle and lower reaches is already in full swing. The integration of the LED equipment industry began to appear in 2013 or even earlier.
Industry integration is an inevitable process or symbol of the industry entering the mature period. It cannot be avoided. It needs to have an open mind. Effective integration can help enterprises consolidate and expand their existing competitive advantages, better serve customers and promote Industrial development. Enterprise merger and integration is a complex system engineering. Whether the two parties hold a common philosophy, whether the business is in conflict, whether the technology can be integrated, or whether the team can accept it is an important part of evaluating the feasibility of integration, and it is necessary to adopt a cautious and rational attitude toward integration.
The choice between China Optoelectronics and Jingsheng Electromechanical is essentially the pursuit of the best integration of capital, talent, technology and market.
"High-tech LED": What do you think is the trend of LED industry development in the next three years, and what is the final pattern? What kind of position will the LED business in China be in the end?
Zhang Jiliu: At present, the cost and price disputes between the chips and packaging links of LED upstream and midstream have become more and more fierce. The advantages of Dachang, capital and brand have been actively expanded, and the market concentration has been established. In the next three years, upstream The market structure of the middle reaches will be basically confirmed. The final winner will be a large-scale enterprise with a large scale but a market-oriented small-scale enterprise with a certain understanding of the capital, brand and technology.
In the field of LED applications, due to the popularity of intelligent manufacturing lines and special machines, hand-workshop-style small factories will disappear, market order and quality control will be alleviated, and the market will also be polarized, scale-intensive, Subdivisionalization is two basic directions.
In the next three years, Zhongwei Optoelectronics will continue to lead the LED chips in the field of existing LED and semiconductor lighting laboratory equipment, LED single-machine automation equipment, LED lighting intelligent equipment, etc. The machine and LED placement machine field launched an impact to achieve "import and replacement of high-precision LED equipment." At the same time, Zhongwei will further exert its strength in the field of intelligent devices for LED lamps.
Zhang Weiliu, Chairman and General Manager of Zhongwei Optoelectronics
Zhang Jiliu: In the LED equipment business segment, Zhongwei's main business mainly involves three major fields: LED and semiconductor lighting laboratory instruments, LED single-machine automation equipment, and LED lighting intelligent equipment.
First of all, the market for LED and semiconductor lighting laboratory instruments is very mature. The domestic LED and semiconductor lighting laboratory instruments have reached more than 80%. Zhongwei is one of the leading companies in the field of testing. The level of testing equipment has already represented the highest level in China. Level, has taken the lead to go abroad to the world.
In the LED single machine automation equipment product line, there are three main products, namely LED chip spot measuring machine, LED beam splitting equipment, LED special placement machine. In the field of LED splitting and braiding equipment, Zhongwei Optoelectronics has taken the lead in opening the “imported equipment replacement†market, which is the leading company in the first camp in China. Its equipment is widely used in many major manufacturers and listed companies such as Guoxing Optoelectronics and Zhaochi.
LED chip tester and LED mounter are strategic new products in optoelectronics. At present, companies such as Korea and Taiwan occupy most of the market share. Although the photoelectric-related equipment is still in the market introduction period, the key performance indicators of the equipment are Recognized by customers, it is expected to lead the progress of domestic related equipment technology and quickly open the window of “imported equipment replacement†market trend.
In the field of intelligent manufacturing of LED lamps, Zhongwei Optoelectronics has become the world's leading brand. Its intelligent equipment solutions for LED lamps have been well known to internationally renowned companies such as IKEA, Philips, GM, etc. Its LED lighting intelligent devices are stable and mature for sunlight lighting. , Lida letter and other lighting manufacturers.
"High-tech LED": The competition in the equipment market is becoming more and more fierce. How do you view the current competition in the automated production line segment? How to grasp your core competitiveness and maintain sustainable profitability?
Zhang Jiliu: In the intelligent manufacturing market of LED lamps, Zhongwei Optoelectronics has three “air control rights†for technology, service and market.
In the technical service guarantee end, the intelligent manufacturing of LED lamps in China is reflected in the advanced technology and timeliness of service response; on the market side, our customer philosophy emphasizes “not letting customers buy the wrong thingsâ€. It has been fully practiced, which is the core reason why many customers recognize that it is optoelectronic and become a strategic partnership.
The LED lighting market is developing very rapidly, and timely delivery means order and market for customers; therefore, Zhongwei Optoelectronics is also facing the pressure of delivery of intelligent manufacturing lines for LED lamps. Zhongwei Optoelectronics has established a strategic supplier guarantee system, and prioritizes the selection of a number of excellent suppliers with the concepts of “joint struggle, long-term, co-prosperity and symbiosis†and open up the second line of the supply chain.
"High-tech LED": including Taiwanese factories, domestic manufacturers are launching their own automated production lines, and some lighting companies have also developed their own production line equipment, where is the core product advantage? What are the biggest difficulties and shortcomings?
Zhang Jiliu: LED lighting intelligent manufacturing line involves core technologies such as precision automation control, machine vision, optical analysis and rapid measurement, information software, photoelectric sensing, high-precision detection, etc., which combines high intelligence and unmanned features. Industry 4.0 technology platform requires very high technical integration capabilities.
In 2014, Zhongwei Optoelectronics LED lighting intelligent manufacturing line shipments reached dozens, accounting for more than 50% of the total number of shipments in the global market, fully cut into high-end markets such as lighting manufacturers, listed companies; with high-end LED The demonstration effect of the intelligent manufacturing line of lamps and lanterns, the market for intelligent manufacturing of LED lamps for customers with wider demand has also started. Zhongwei Optoelectronics has taken the lead in launching the ZWL-A1200 LED lamp automatic production special machine to help customers increase production capacity and achieve single-station automation manufacturing while minimizing equipment investment.
"High-tech LED": Not long ago, Jingsheng Electromechanical Co., Ltd. was in the stock market. In your opinion, what is the most attractive feature of Jingsheng Electromechanical? Is there a difference between the development plan after the shareholding and the original company's plan? What aspects will the promotion of the company be reflected in?
Zhang Jiliu: The development strategy of Zhongwei Optoelectronics and Jingsheng Electromechanical is complementary and compatible. As a leading company in the field of tens of billions of crystalline silicon growth equipment, Jingsheng Electromechanical Co., Ltd. “provides industrial 4.0 intelligent equipment for photovoltaic, semiconductor integrated circuits, LED and consumer electronics industries†is its established development strategy; And the industrial layout of semiconductor lighting laboratory instruments, LED single-machine automation equipment, LED lighting intelligent equipment, etc., fully in line with the demands of its strategic expansion; in addition, China has been the research and development accumulation of professional pressure for many years, professional management The management team is an important factor in the promotion of the company's shareholding.
Based on the tacit understanding between Zhongwei Optoelectronics and Jingsheng Electromechanical Co., Ltd., Jingsheng will not influence or adjust the development strategy of Zhongwei Optoelectronics. Zhongwei Optoelectronics will continue to provide high efficiency, stability and high precision for LED industry. Cost-effective LED detection and manufacturing related instruments and equipment. Jingsheng Electromechanical Co., Ltd. brings not only the support of the capital level, but also the integration effect of “1+1> 2†played by the two sides in the fields of technology, R&D and management.
"High-tech LED": Is the current R&D team able to deal with the current market situation? Every year, R&D investment accounts for a considerable proportion of sales (about 10%). What further plans will be strengthened in the future?
Zhang Jiliu: Zhongwei Optoelectronics has always been known for its R&D pressure configuration, and has built a research and development team for 100 people. The products and equipment have also expanded from testing instruments to stand-alone automation equipment and intelligent line bodies. Core technologies such as machine vision, optical analysis and rapid measurement, information software, photoelectric sensing, and high-precision detection have deep technical precipitation. In the technical aspect, Zhongwei Optoelectronics has also been widely recognized by the public groups such as industry and government departments. At the end of 2014, Zhongwei Optoelectronics was listed as a provincial key enterprise research institute by the Zhejiang Provincial Government (a provincial key enterprise research institute Zhejiang has a total of 12, Zhongwei Optoelectronics is the only LED equipment company), supporting the upgrading of Industry 4.0 in various manufacturing industries in Zhejiang Province.
In the future, Zhongwei Optoelectronics will continue to implement R&D pressure allocation strategies, and strengthen technical research on existing control fields such as robot control technology, mechanical instantaneous motion control, OS information software, and photoelectric sensing; from “basic R&D, product development, application maintenance†"Three levels and "reserve one generation, research and development, application generation" three dimensions to implement the "three-tier, three-generation research and development" research and development strategy to ensure that Hangzhou is the leading edge of research and development, calmly meet the requirements of higher intelligence, operation The ultimate challenge is to be more stable.
"High-tech LED": The merger and acquisition of some LED equipment manufacturers in China has appeared one after another. What do you think of this situation? Some insiders believe that this is a good way for equipment manufacturers. Do you agree?
Zhang Jiliu: As everyone knows, the current comprehensive integration of LEDs in the middle, middle and lower reaches is already in full swing. The integration of the LED equipment industry began to appear in 2013 or even earlier.
Industry integration is an inevitable process or symbol of the industry entering the mature period. It cannot be avoided. It needs to have an open mind. Effective integration can help enterprises consolidate and expand their existing competitive advantages, better serve customers and promote Industrial development. Enterprise merger and integration is a complex system engineering. Whether the two parties hold a common philosophy, whether the business is in conflict, whether the technology can be integrated, or whether the team can accept it is an important part of evaluating the feasibility of integration, and it is necessary to adopt a cautious and rational attitude toward integration.
The choice between China Optoelectronics and Jingsheng Electromechanical is essentially the pursuit of the best integration of capital, talent, technology and market.
"High-tech LED": What do you think is the trend of LED industry development in the next three years, and what is the final pattern? What kind of position will the LED business in China be in the end?
Zhang Jiliu: At present, the cost and price disputes between the chips and packaging links of LED upstream and midstream have become more and more fierce. The advantages of Dachang, capital and brand have been actively expanded, and the market concentration has been established. In the next three years, upstream The market structure of the middle reaches will be basically confirmed. The final winner will be a large-scale enterprise with a large scale but a market-oriented small-scale enterprise with a certain understanding of the capital, brand and technology.
In the field of LED applications, due to the popularity of intelligent manufacturing lines and special machines, hand-workshop-style small factories will disappear, market order and quality control will be alleviated, and the market will also be polarized, scale-intensive, Subdivisionalization is two basic directions.
In the next three years, Zhongwei Optoelectronics will continue to lead the LED chips in the field of existing LED and semiconductor lighting laboratory equipment, LED single-machine automation equipment, LED lighting intelligent equipment, etc. The machine and LED placement machine field launched an impact to achieve "import and replacement of high-precision LED equipment." At the same time, Zhongwei will further exert its strength in the field of intelligent devices for LED lamps.
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